Viola Menchini, 23, is an Italian Fashion Design graduate at Istituto Marangoni in London. She has always been fascinated by historical garments and, after studying arts and architecture in her hometown in Tuscany, she decided to move to London to study fashion design, attracted and stimulated by the creativity and freedom of this cosmopolitan city. To create her graduate collection, entitled “L’amor perduto”, Viola took inspiration from the feeling of loneliness and today’s love relationships in a context where, due to long working hours, the strive for success and dating apps, real love seems just an old, blurry dream.




Pink, red, white and black are the main colours of her collection, which is inspired by Karla Black’s pink sculptures made from cosmetics and toiletries, and by the photographer Juno Calypso, whose projects “Joice” and “The Honeymoon”, express the loneliness and self-obsession of the woman in today's society and love relationships. Her silhouettes take inspiration from the 50's and the clash between appearance and real life of families and couples. Arrow-shaped oversized patch pockets and collars are inspired from Tinder’s "swipe right" gesture, while drapes represent the fast flow of time. Big scale flower prints and lace patterns in flocking and padded petal shaped details represent the solitary rose, symbol of love and passion, in contrast with the shiny, semi-transparent and stiff fabrics - such as Gazar organzas, duchess satins, sateen/ poly cottons and shiny gabardine wools - which give a message of illusion, fragility, isolation and fakeness.






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