Alice Ellard’s collection was inspired by her love of dogs and her uncomplicated approach to design. After researching upcoming trends in both fashion and lifestyle, Alice created an original  fun waterproof collection of co-ordinated outfits for children and dogs, so they can tackle the great outdoors together.




Taking inspiration from inflatable parks, Alice developed a range of pockets inspired by the ‘Emergency Exit’ escape routes found in the parks and these can be seen throughout the collection. Alice’s collection looks at her love of bright colours making the collection extremtly viaible. The use of sports fabrics makes the collection durable and perfect for any activity your child throws at you.


Alice sourced fabrics in Paris where she uncovered a vast range of exciting materials. From brightly coloured plastics, innovative waterproofs and inspiring textures Alice developed a collection that is perfect for family dog walks out in the rain.