THE GRADUATE TALENT PROGRAMME
The Graduate Talent Programme, is a non-profit driven project established by Fashion Crossover London since 2015 with the aim to promote graduate designers and their collections to our extensive contact of stylists, magazine editors, social media influencers and buyers in order to help them gain media exposure, press coverage and commercial sales opportunities.
Fashion Crossover London screens and selects the most promising graduate talents, and promotes their collections to the global fashion industry. We have pushed the collections from over 200 international graduates, from establishments such as Central Saint Martins, Royal College of Art, London College of Fashion and Parsons School of Design.
WHAT WE DO
After internal screening, we provide the successful applicants with the Flagship Online Showcase Service, with two optional add on features:
- Online Selling
- Offline PR Showroom
* Please note: You can choose to add either or both of our optional add on features alongside with our flagship service, or you can stick to flagship service only.
* Eligibility: For undergraduates still in pursuit of their BA and MA, as well as recent BA and MA graduates up to the end of the year they graduate in.
FLAGSHIP ONLINE SHOWCASE SERVICE
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A permanent advertising Designer Profile Page, Making Process Page and Press Selection Page on the Fashion Crossover London platform
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Homepage advertising, newsletter subscriber email marketing, Instagram marketing with a gif story and promotion through Chinese social media channel WeChat
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International Press calling opportunities from industry professional through showcasing on our platform
OPTIONAL ADD-ON: ONLINE SELLING
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A permanent collection selling page, we only take commission on confirmed sales
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Drop ship basis selling, which means we do not need to hold your collection, you only need to ship your pieces to the customer once we inform you the full details of the purchase
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Your collection will be featured on our Instagram page with the selling feature and also on our company WeChat account, an additional sales channel for our Chinese contacts to purchase via WeChat Pay in Chinese RMB.
OPTIONAL ADD-ON: OFFLINE PR SHOWROOM
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One month initial showroom space in London exposed to daily press calling and stylist appointments
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Establishing targeted key media contacts with editorial stylists, magazine editors, fashion photographers & relevant social media influencers
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Opportunities for celebrity styling at exclusive galas and red carpet events such as Cannes Film Festival, Fashion Awards and amfAR
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Inviting our private retail contacts and buyers to view your collection in person and develop potential wholesale channels
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In depth showroom arrival collection promotion to our extensive international industry contacts
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Full management of your collection. Monthly PR reports by an account manager.
