The London College of Fashion staged the most digitally-advanced fashion show in its history last night.

Combining a physical catwalk with an immersive virtual exhibition, the next generation of media and design students showcased their graduate collections in Bethnal Green’s Oval Space.

The show was also broadcast live to an audience across the globe using interactive and immersive 360-degree technology.




Rob Phillips, creative director for the college’s School of Design and Technology, said; “We wanted to create a multi-perspective environment in which to view the wide array of work we do. In today’s visual market, we don’t just look at products in their physical form. The use of moving image opens up new ways to connect to fashion.”

The event also sought to reflect the cross-disciplinary nature of the industry. Among those to unveil their work last night were students from a host of specialisms including womenswear, footwear design and print, which was complimented by the skills of graduates from photography, illustration and fashion styling courses. Several students also joined together to create collaborative collections.