In a world where everything has been standardised, AMUAMU aims to rebuild people’s unique identity one bag at a time.

AMUAMU stands for craftsmanship, standard yet simple and Kodwari. Using genuine luxurious leather these timeless pieces that are set to stand the test of time. The accessories are perfect for everyday use and don’t sacrifice style for practicality.

Each piece is handwoven, by professionally trained craftsmen, following the design of fashion designer Takashi Yoshioka. Following his graduation, he has been employed by various fashion brands and started focusing on handbags since 2000.

Basic pieces, that add a bit of spice and portray a balanced fusion between creativity, craftsmanship and technical, basic needs.



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