At BERACAMY designs contain inbuilt interactive elements. The wearer gets to alter the same bag into looking different to adapt to different situations. Increased wearability means increased options within one item, minimising excessive options in the face of different situations in life calling for different ways of dressing - by asking a design to perform with a higher degree of versatility.

Founded in Paris 2009 in a small design studio in the heart of the trendy 3rd arrondissement. Beracamy was originally created by friends turned business partners who are Central Saint Martins / London College of Fashion / Goldsmiths University Fine Art graduates. The friends had initially come together not only through their mutual interests as makers and designers - but also a result of an ongoing dialogue and interest in the human psychology behind taste inclinations and its relation to societal cultural conditioning.

Coming from a family of designers herself, the head designer strives to create well made items that compliment trend cycles that also stand the test of time, both stylistically and materially.