CHAU•RISING has not only always advocated the concept of “sustainable fashion” since its establishment, but also explored the possibility of environmental protection from the aspects of brand spirit, product design, production and so on.

 

In the design process, CHAU•RISING always adheres to the concept of sustainability. All test cloth pieces and waste cloth pieces are disassembled for repair and embroidery. After completing the research and development mission, the remaining experimental cloth pieces are used for artistic creation to produce more unlimited value. CHAU•RISING fully respects the rarity of each gram of raw materials and recycles them sustainably, which not only conveys the pursuit of sustainable fashion of the CHAU•RISING brand, but also makes it a brand with warm attitude and love.




CHAU•RISING Selects Raw Materials & Environmental-friendly Dyeing

 

CHAU•RISING selects natural cashmere, which is a natural, precious and environmental-friendly animal protein fiber. The raw materials are collected by shearing and collecting without slaughter. The shearing season is specially selected in April and May of spring, which does not affect goats to fight against the cold in winter. CHAU•RISING think that mowing and feeding will not affect vegetation regeneration and will be more friendly to the ecological environment.

 

Brand colours of CHAU•RISING are extracted from the brand concept “Unfinished Puberty“, which are young, unique, and different from the colours of traditional cashmere garments. In the dyeing process, CHAU•RISING not only refuse to add fluorescent agents, but also choose internationally imported environmental-friendly dyes without pollution, azo, heavy metal and formaldehyde, which modify the body in the most sensitive and closest way to the skin and regain the "precious" attribute of the clothes that has been gradually forgotten.




Recyclable Public Welfare Action

 

Since 2021, CHAU•RISING has planted green vegetation in Kubuqi Desert, Inner Mongolia, the seventh largest desert in China, to restore the ecology and desert.