Since a very young age, Chew Kai Hung has always had an interest in arts and crafts as well as sewing, which is the main reason he furthered his tertiary education in fashion. He pursued a diploma in Fashion Design Technology at Equator College, Penang, and he has recently concluded his studies. Kai Hung has always been more interested in the classics, whether it be fashion, music, or architecture as he has always been all about soul.

During his studies he has experimented in many styles but all had something in common which is a timeless style. He does not follow the current trends but instead designs for a women that want to wear a piece of clothing that can still be worn 10 years later. Hence, for his debut collection, he stayed honest to himself and designed a capsule collection that properly showcased his aesthetic as a fashion designer.