Daniela Groza is a jewellery & silversmithing graduate from the Edinburgh College of Art.
Her graduate collection entitled Modern Venus aims to promote inclusivity, highlighting the beauty of diversity and individuality within one’s body shape and skin tone. Materials celebrate colour through the use of different metals: silver, gold, oxidised silver, 18 Red Gold, etc. The use of Japanese Mokume-gane technique of blending and laminating different metal alloys to create marbled surfaces, illustrates the beauty of skin impurities. The hanger motif symbolises the rejection of society’s image of the ‘ideal woman’ and instead offers the wider spectrum representing the female form: body parts with diverse proportions, including lumps, bumps, stretch marks.
Tracing metals back to their natural source is becoming more pertinent to the industry. Sustainability is a feminist issue. The women at the beginning of the jewellery supply chain are often the victims of abuse, unfair pay and discrimination. Daniela is committed to using recycled materials in her collection, from silver scrap collected through time, to the aim of reclaiming family heirlooms. Her collection promotes female empowerment and is destined to be worn by strong personalities determined to inspire others. It advocates inclusivity, equality and diversity, all the way from the materials used to the final design, creating bold ready-to-wear fashion statements.