Fashion Crossover London screens and selects the most promising emerging designers, and promotes their collection to the global fashion industry. Up-to-date, we are representing hundreds of young designers from across the world, including alumni from the leading global fashion institutes such as Central Saint Martins, Royal College of Arts, Parson School of Design and Royal Academy of Fine Arts Antwerp.
Fashion Crossover London supports the pioneers and emerging voices in fashion, such as Dame Vivienne Westwood Sustainable and Ethical Award winner Aurelie Fontan
. Her collection ties with circular economy and Aurelie follows the bio-couture pioneer, Senior Research Fellow at CSM Suzanne Lee’s footprint on growing her own fabric from living microorganisms. FCL also has support from celebrities such as Ed Sheeran
, Idris Elba
, Jorja Smith
and Charli XCX
WHAT WE DO
After internal screening, we provide the successful applicants with the Flagship Online Showcase Service, with two optional add on features:
- Online Selling
- Offline PR Showroom
Please note: You can choose to add either or both of our optional add on features alongside with our flagship service, or you can stick to flagship service only.*
Eligibility: for designers who have at least one collection.
An Advertising Designer Profile Page, Making Process Page and Press Selection Page on the Fashion Crossover London platform
Homepage advertising, newsletter subscriber email marketing, Instagram marketing with a gif story and promotion through Chinese social media channel WeChat
International Press calling opportunities from industry professional through showcasing on our platform
OPTIONAL ADD-ON: ONLINE SELLING
A collection selling page, we only take commission on confirmed sales
Drop ship basis selling, which means we do not need to hold your collection, you only need to ship your pieces to the customer once we inform you the full details of the purchase
Your collection will be featured on our Instagram page with the selling feature and also on our company WeChat account, an additional sales channel for our Chinese contacts to purchase via WeChat Pay in Chinese RMB.
OPTIONAL ADD-ON: OFFLINE PR SHOWROOM
Showroom space in London exposed to daily press calling and stylist appointments
Establishing targeted key media contacts with editorial stylists, magazine editors, fashion photographers & relevant social media influencers
Opportunities for celebrity styling at exclusive galas and red carpet events such as Cannes Film Festival, Fashion Awards and amfAR
Inviting our private retail contacts and buyers to view your collection in person and develop potential wholesale channels
In depth showroom arrival collection promotion to our extensive international industry contacts
Full management of your collection. Monthly PR reports by an account manager.