Dylan Joel is a Scottish independent designer based in London. In 2015 he moved to London to study BA Fashion Design Womenswear at London College of Fashion and graduated in 2018. Dylan Joel aesthetic is androgynous and involves elements of womenswear and menswear which creates a wide variety of silhouettes. From tailored suits to dresses to accessories his garments are often inspired by segments of queer and pop culture throughout history.

Designer Dylan Joel SS21 collection blinds us with a sense of nostalgia. Tapping into the sounds and visuals of the nineties. Dylan Joel found inspiration in the light-hearted animations films by Studio Ghibli, bringing the stories to life in exaggerated shapes from flares made entirely from second-hand fabrics to his signature visors dipped into an abundance of preciosa crystals.



Delving deeper into quintessential sounds of the era, the use of denim and the relaxed fits of the oversized jumpers can be ascribed to a mix of the Spice Girls and Grunge music. This marriage results in a unique selection of highly stylised denim pieces, detailed with hand-painted graphics. Contributing to demand conscious fashion, all denim used was sourced from charity and vintage shops, breathing the new into disregarded clothing.

His signature corset belts, visors and jumpers were brought back for a third season, albeit in a different execution. Sprinkling a dose of much-needed sparkle, the pieces were embellished with hand-applied preciosa crystals, as the crystal mesh hoodie carried no less than 7500 individual precious crystals, taking weeks to complete. With his SS21 collection, the Scottish designer takes a greener yet by no means less glamorous turn, following the mantra reduce, reuse, recycled and razzle-dazzle.