In order to bring to light the issue of greed, Ella aimed to overuse the amount of fabric actually needed to create a tailored suit, to show how the fishing industry can be greedy at times. To do this, Ella started draping interesting forms on the stand, using old tailored jackets and calico. As the shapes and designs developed, it was decided that the theme for the collection would be to mirror the pattern pieces to create interesting fold lines and volume.