As a UKFT Associate Member, Fashion Crossover London is committed to providing our expertise and services to UKFT, achieving mutual growth across our business together, as well as building the direct commerce and communication pathway to China. Given the significant geopolitical headwind which the UK will be facing in 2021, Fashion Crossover London will further reinforce its support and connection with its designers, manufacturers and retailers across UK and China, to continue to serve our clients and industry partners in an increasingly challenging environment.
Fashion Crossover London, which won the Barclays Entrepreneur Award 2020, currently represents over 600 young designers globally, including award-winning designers and alumni from the leading fashion institutes such as Central Saint Martins (CSM), Royal College of Arts, Parsons School of Design and the Royal Academy of Fine Arts Antwerp.
Fashion Crossover London supports the pioneers and emerging voices of fashion, such as Aurelie Fontan, who recently won the Dame Vivienne Westwood Sustainable and Ethical Award. Her collection has close ties with a circular design and she follows the bio-couture pioneer, Senior Research Fellow at CSM Dr. Suzanne Lee’s footprint, by growing her own fabric from living microorganisms.
"Working with Fashion Crossover London I can develop my brand to the market place that I want, with no financial pressure,", says Fashion Crossover London Designer Aurelie Fontan
Fashion Crossover has the mission and goal of promoting young British brands and fresh talent from the East and the West. Fashion Crossover London also provides an overseas channel between the UK and China to assist them in increasing their media profile and sales internationally.
Lang Di Lin, China Overseas Head Buyer of Morden Avenue Group, a Guangzhou-based department store group, says:
“We are very happy to be working with Fashion Crossover London, it simplifies our buying process and also helps us to discover young British brands which are suitable to the Chinese market."
Fashion Crossover London provides a platform that engages with the fashion insider and works with international press across titles such as Vogue, Elle, Harper’s Bazaar and W Magazine; and promotes brands to an ever-growing list of A-list celebrities including Idris Elba, Ed Sheeran, Little Mix and DJ Snake. Fashion Crossover London also explores a multitude of commercial opportunities, such as the Vodafone and Square Space global campaigns.
In 2020, under the background of the extreme challenges of the class of 2020 was faced with during the global pandemic, which led many students to have their time at Central Saint Martins cut short and missing out on the opportunity to have their work seen by industry professionals and the press. Fashion Crossover London initiated the Fashion Crossover London Advertorial Sponsorship - ELLE UK, in which fifteen selected Central Saint Matins, 2020 Graduates, from the BA Jewellery, BA Textile and MA Material Futures pathways will be featured.
Discover the UKFT Associate Membership, here
To read the full interview with Fashion Crossover London with UKFT, click here