Finding the main inspiration in people, their lifes, souls and stories Genia Ashton is a Womenswear designer based in London.

During the time when she was pursuing her BA in Fashion Design and Creation in French Fashion Institute ESMOD in Dubai, Genia had always been interested in textiles, innovative pattern-making and sustainability in the industry.

This collection ‘Sound of The Silence’ is also inspired by the journey of the lonely soul.. As a strong believer in sustainability and zero-waste, she created the collection where the major part of the garments were made out of recycled jeans, purchased in the various charity shops or donated by friends.

All of the off-cuts of the denim are being used in fabric manipulations she put on the garments. As fabric manipulations Genia used BORO stitching, Patchwork, Sashiko stitching and Weaving techniques to transfer the old scraps into the pieces of art, where the ripped cloth can have a second life.