Through these images, I want to transform the ‘heterosexual male cowboy into an object of homoerotic desire, showcasing the masculine physique through playful use of fabrics, cut and print, which contrast the frivolity of youth and Americana with the heteronormative ideology of what we think is deemed masculine. This collection in part becomes a commentary on toxic masculinity, criticising a boys subconscious need to one day appear man, giving boys a uniform which challenges convention and allows for self expression of personal identity.
Those are the main points of the collection, and I like to cit James Baldwin which has inspired a lot. THE AMERICAN IDEAL, THEN, OF SEXUALITY APPEARS TO BE ROOTED IN THE AMERICAN IDEAL OF MASCULINITY. THIS IDEAL HAS CREATED COWBOYS AND INDIANS, GOOD GUYS AND BAD GUYS, PUNKS AND STUDS TOUGH GUYS AND SOFTIES, BUTCH AND FAGGOT, BLACK AND WHITE. IT IS AN IDEAL SO PARALYTICALLY INFANTILE THAT IT IS VIRTUALLY FORBIDDEN, AS AN UNPATRIOTIC ACT, THAT THE AMERICAN BOY EVOLVE INTO THE COMPLEXITY OF MANHOOD. James Baldwin
The strong, solitary cowboy has long been an icon of the American West; A figure variously represented as charismatic, occasionally violent and ultimately an emblem of secure manhood. Archetypal media image western. The cowboy represents the frontier and a male only society. The machismo qualities of the western archetype are vigorously exploited by advertising.Modern cowboys are used by the media to play up masculinity and sexuality in ways that are subconsciously understood by the populace.