New York-based designer, Aldrian Diaz, has a lust for colour, exaggeration and his work never fails to put a smile on your face. His ‘Like Totally’ collection brings to life the early 2000s nostalgia, with even Rugrats’s Chucky making a guest appearance. The Fashion Institute of Technology alumnus seeks to represent the LGBTQ+ community with his gender-neutral line. Adding a much-needed dose of fun to fashion, Diaz put a smile on the face of the October Harper’s Bazaar UK reader as his iconic green jumper was featured.
Tell us a bit about yourself, you graduated from FIT in Fashion Design, what have you been doing since then?
I graduated from FIT in May 2019 and began working towards starting my line and my business. I've been taking on commissions and fun projects on the side, but also developing styles that will be on my online shop soon as well as on Fashion Crossover London and hopefully I'll start seeing more and more people wearing them!
"My goal is to always put a smile on people’s faces as they see my work"
What stands out about your collection, are the oversized and quirky attributes to your clothing, could you tell us a bit more in detail about your design process?
Because of all the loud and eccentric components to my designs, I often choose to "reinvent the wheel," when it comes to the silhouette. By that, I mean taking a really classic shape, for instance, the sleeveless, V-neck sweater vest for example, and just exaggerating it to make it more playful. A V-neck sweater vest is something that has been around for years and years, especially in menswear, so I really love finding ways to put an ironic spin on those types of shapes.
Your collection is inspired by childhood nostalgia, how is this translated in your collection?
My goal is to always put a smile on people’s faces as they see my work. When I think of where I was most playful and care-free, I think of my childhood. The shows I used to watch and the toys I used to play with would make me so happy, as they would any kid. A common dominator is the bright colours, which just made you feel magical as a child. I love tapping back into that time and that feeling and recreating it to appeal to the older version of that kid. Juxtaposing these more juvenile colour combinations and graphics, like the oversized, patchwork button-down, with a more classic garment that a lot of adults wear today is something I just really have fun doing. It's ok to have fun with your wardrobe! Fashion doesn't always have to be so serious.
"The team is also great and is constantly serving as your cheerleader, they really want to see their designers succeed. I definitely recommend it."
After graduation, you joined Fashion Crossover London's online and offline pr services, how has this experience been?
I've had a great experience with Fashion Crossover London! I've gotten a little bit of a London following and such great feedback from them. The team is also great and is constantly serving as your cheerleader, they really want to see their designers succeed. I definitely recommend it.
Lastly, what other plans and dreams do you have for yourself and your label?
Like I said earlier, I would love to see people finally owning and wearing my pieces and having so much fun doing so! Once that is a little more settled, I definitely want to start working on my next big collection, because that's really where I can have so much fun and just experiment more. You'll definitely be seeing me a lot more exciting pieces from me in the second half of the year.
"Because of all the loud and eccentric components to my designs, I often choose to "reinvent the wheel," when it comes to the silhouette."
Discover Aldrian Diaz's full collection
Words by Lupe Baeyens