Fei Fei Guo graduated in Fashion Womenswear from Qing Hua Arts College, a prestigious art school in China, in 2007. He soon found a passion for producing hand made leather accessories and established his brand GOFEFE in 2012. GOFEFE reconceptualises the language of bondage and BDSM in a playful manner to create accessories including harnesses, bags, keychains and lollipop cases. His work includes bold or pastel colours as well as the more traditional monochrome palette found in bondage. He uses high quality calf leather sourced from Italy to produce his distinctive pieces. Alongside his fashion accessory brand he also lectures at various colleges across China. He has collaborated with womenswear designers Junne at Shanghai Fashion Week in 2016 and Alicia Lee at New York Fashion Week in 2016.