GU CHIT A was founded by Shahnaz Natasha Imran, graduate from ESMOD Jakarta International Fashion and Business School, Indonesia in 2018 specialising in New Couture. An ambitious and highly creative designer that can make her into Best Fashion Design of New Couture in ESMOD Jakarta. GU CHIT A was also a top 10 finalist of Fashion Division for Paris fashion Week 2018.

Her graduation collection has rapidly gained an attention from being a Black Sheep Designer for NOT JUST A LABEL. Now GU CHIT A has been focused into a Ready-to-Wear Luxury collection but still with deep research into themes and ideas. Passionate in creating collection that involve handmaking, details, exclusivity and luxurious, with a more simple silhouette, so everyone not only enjoys the artistic side of it but also can wear it.

The SS20 collection is inspired by the ups and downs of life; how is the difference in living standards significant in human society, how hard life is for people who can't afford peacefully and adequately and how beautiful the life of someone is who has everything. But beside that, there's a statement alongside.

"The world isn't that easily turned upside down. It's people who turned upside down." -Haruki Murakami

So, who can be blamed for the severity of someone's life? Ideas and big questions from the designer are transformed into a mix different type of fabrics, reverse techniques, combined finishing of tailoring, through the designs. Black is the main colour for this SS20 collection.