Gyouree Kim is a fashion designer passionate about producing fashion more consciously and sustainably through such as zero waste, up-cycling, reconstruction. Her collection has been and will always be made with sustainable approaches. With taking responsibility to create garments that both look good and feel good, aims to give us body confidence and empowerment along with Introducing alternative ways of producing garments that are harmless to the environment.
Human body, which is glorious, pleasurable and real but also unintentionally hilarious and uncomfortable. Yet women in particular are objectifying ideals with fantasies of feminine perfection that concealing the realities of our bodies. Her work aims to communicate with people and empower ourselves, face our fear, diminish anxiety and bring positive changes for the future. Alongside, this 2019 collection is made of waste fabrics from previous collection from designer brands, aimed to contribute preventing stockpiling and extra waste.