Haipu Zeng studied womenswear at London College of Fashion and is currently based in Shanghai. Zeng’s original inspiration derives from Chinese crowds where she spotted the subtle development of distinctive style within particular groups from the 60s to the 90s. She explores how individuals move beyond the straightforward notion of similarity towards a freewheeling, fabulously grey area where clothes push the boundaries of originality. Her designs express contrasts of wanting to stand out yet still remain within a group, allowing her collection to evolve into a scenic paradox of keeping to society’s standards while extending a fashion identity.