The Valkyrie Collection was inspired by two key groups of goddesses in Norse mythology - the Valkyries and the Norns. Holly took inspiration from different aspects of Norse mythology such as ravens, runes and threads to create silhouettes, details and embellishments. Embroidery and embellishment is featured heavily throughout, with attention to detail and a slow fashion approach to craftsmanship. The overall mood of the collection is a modern, ethereal atmosphere with tougher elements to reflect the Valkyries’ status as warrior goddesses.
Holly’s collection is made up of moody jewel tones and a variety of different fabric weights and textures. Structured leatherette bodices are juxtaposed by fine draped dresses and skirts, with tailored outwear interspersed through the collection. A relaxed, elongated silhouette promotes the cool, confident attitude of the wearer. Holly uses a range of upcycled, deadstock, natural and synthetic fabrics to create one-of-a-kind pieces.
Holly studied garments from different levels of the industry to ground her collection with technical knowledge of garment construction.