With a passion for exploring the boder of menswear design, Huihai Chen is a Menswear designer based in Shanghai and London.

He is now pursuing his MA in Fashion Design Technology in London College of Fashion, Huihai is focusing on developing fabric that can replace the fur through digital printing design.

There’re still many inhuman fur farms all over the world that only focus on how to maximize profits regardless of the physical and mental states of the animals during breeding. Fur has begun to be resisted by the fashion industry, and various brands have begun to use vegan leather as a replacement. But Huihai Chen want to create a new design methodology that using digital printing to stimulate the wild animal patterns and abstract it to achieve a better effect and will attract people from fur industry.