Ilona Hars is a Norwegian luxury womenswear designer based in London, graduated from Istituto Marangoni, London.

Her work is known for its strong colours and its embroidery and embellishment details expressed in an elegant, yet contemporary and playful way, exploring ways of using old fashioned hand work techniques in contemporary ways.

The name of her graduate collection is ‘Ut pa tur aldri sur’, which is a Norwegian saying that means ‘no, you'll never be grumpy when going hiking, because activity and sports lead to joy and health’.

The concept is inspired by the colour, shapes and texture of Norwegian nature, and details and silhouettes from vintage skiwear from the 1930’s - 40’s. Focusing on a contrast between luxury fabrics and craft details, and sporty trimmings



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