On designing clothes, Tian’s philosophy is as follows: “for every first-class design and product, much time is needed to be spent on their creation”. Turning her back on the need for speed to vie for a spot amongst fast fashion’s competitors, Tian’s unwavering practice has proved true the old adage: slow and steady wins the race. The time spent on these collections is split carefully across all sectors of her business. Between scouring the library shelves for archives and traveling, she allocates an ample amount of time on marketing.
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“I am interested in balancing the commercial with the creativity. And I care about the customer experience so much that I think it’s a key point for designers to focus on in order to keep their business running”.
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The tiantian aesthetic is renowned for its digital prints. Utilising her observations of Mother Nature’s artistry, she then transfers them onto select textures and digitized prints. Extracting from her own childhood perceptions, Tian falls back on using draping as her first choice of technique. Constructing new silhouettes from a mélange of fabrics, Tian’s designs focus heavily on harmony. Monotone colours in black, white or striking reds and blues are paired with rich fabrics and contemporary cuts whilst her reputable digital prints are printed on clean and classic silhouettes.
