Combining the grey square “blocks” of the East with their colourful “innerness”, Irena created a colourful collection representing the hidden beauty of the ugly and grey “Eastern Europe”. Digital prints, hand painting, concrete and crackle texture, deconstruction and colourful fabrics, all of that represent the cultural identity. She used the mistery and uniqueness of the Eastern culture to show the richness and vividness of their lifestyle and history. She combined very boxy and oversized garments with very fitted one, to show another cultural trade - the beauty of the Eastern Women - tiny, independent, svelte and powerful female.