Italian born and raised in Germany, Jennifer Moica has had a love for creating and drawing from an early age. This passion lies in her family’s DNA, her grandmother in Sardinia used to sew and tailor pieces for all of her relatives and friends.
Moica studied Fashion Design at the AMD Academy in Düsseldorf. During her studies she won the Fresenius New Talent Award in Fashion Design (B.A.) in both 2011 and 2012. After her work experience in Düsseldorf and London, she decided to start a label from scratch and in 2015 she opened her first online store, Jen MM DSGN. The pieces she creates give off an edgy, psychedelic feel and are filled with urban graphics, material mixes and layered drapes. She has received wide-ranging media coverage for her collections and has been featured on the likes of Glamour Magazine, Sleeves Magazine and Bright & Bent Magazine.