Joohye Park’s manifesto talks about emancipation of women’s bodies that is especially based on feminism. However, it led her to question herself, ‘Am I truly a feminist or just someone who is following the trend?’

Today, feminism is regarded as an important issue at every corner of society. ‘The third wave of feminism is now, and it is intersectional.’ (Land, 2013) It contributed on her thinking about the authenticity, generating a question: why have I become a feminist. She thought back of her old school days to question whether she was an angry rebellious teenager. The answer was yes, in some respects. She figured out her natural identity with the interest that exists between conformity and the countercultural rebels. The core concept of her graduate project remains to define the identity sole by herself with the belief that it is critical to understand a self-identity rather than to live as what is expected by the others.





An apron can be another symbol of conformity.

It restricts women to be housewives in the kitchen: that is associated with a male-dominated society.

On the other hand, uniform is a modern concept linked to conformity. The uniform itself shows the symbolic meaning of membership in an organisation, which means it is correlated with social relations in which you are involved. The notion that uniforms remove individuality is a kind of misconception. ‘They simply put constraints on the way that individuals can express their individuality’ (Heath and Potter,2006).




Biker jacket is often described as a symbol of rebellion as well as freedom for the youth. What makes it recognisable as biker jackets are its characteristics such as protecting pads, the buckled belt, the chrome snaps and the noticeable zippers.




Joohye Park boasts herself in mastering the art of craftsmanship for leather weaving, which the designer shaped into over-sized leather jackets and body continuous dress.