JUI APTE Jui Apte is a product designer and maker from India, currently based in London. She is a recent graduate of MA Material Futures from Central Saint Martins. Her practice lies at the intersection of design, craft and nature which seeks to bring a meaningful change to our everyday lives. A strong rooted sense of tradition, local craft and community lies at the heart of her design ethos. Through her work, she is addressing the need to have a local narrative against the backdrop of globalisation and actively transitioning towards a way of making which prioritises planet over people and planet over profit.

THE NEWLYN KETTLE Reimagining everyday objects made in harmony with nature using endangered crafts. The Newlyn Kettle is an ongoing exploration of our relationship with nature which is expressed through craft. Historically, the United Kingdom has a plethora of crafts that are gradually losing their significance. Based in the seaside town of Newlyn, I collaborated with The Copper Works Newlyn to reintroduce the endangered craft of copper-smithing into our everyday lives.

Building on my relationship with nature, I complimented the craft with the landscape of Newlyn. By working with the sea, I intend to acknowledge the role of nature in the making process and allow it to leave an impression on the copper. The beauty of nature lies in its unpredictability and spontaneity. The salts in the sea react with the copper to create a vibrant, iridescent patina on its surface. The environment leaves a trace on the object, evoking a sense of the place where it was made.

The Newlyn kettle is the first artefact born through these collaborations. An archetypical, mundane object designed to be mass manufactured is now an authentic testament to the craft and nature of Newlyn. It is a conscious shift from conventional manufacturing to craft-based production, intended to question how we value and perceive the products we use everyday. The triangle of design, craft and nature is a dynamic one. Using this framework, my project articulates our need to imagine a future where we can embrace a hyper-local mindset of making products that celebrates traditional craft and the nature where it belongs.





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