Based on the designer’s unique background both in the kimono and the fashion industry, JU-NNA creates garments inspired by abstract arts, combining Japanese traditional handicraft Shibori with modern fashion aesthetics.
Japanese traditional technique Shibori, which is originally used for kimono and tie-dye effect, is applied on printed fabrics. This combination shows a new aesthetic and offers a quite unique 3D structure.
JU-NNA has received nominations for renowned international competitions Mittelmoda 25th Edition and Fashion Scout Merit Award in 2018 while the designer was completing his MA at Istituto Marangoni London. His practice was published by many in-print and online magazines such as Sublime Magazine, FGUK, and WFN to name a few.
Shibori now faces a danger of extinction. Through introducing this technique into fashion innovatively, this practice is expected to help the industry to train younger artisans to pass this heritage on and therefore encourage the preservation of this tradition.