Kejia Wucheng was born in Wuhan, the centre of China, and was raised in Shanghai, a cosmopolitan along the East Coast of China. She spent three years in Singapore to pursue her BA in Fashion degree, and in 2017 achieved her MA Fashion degree at Kingston University in London.

A large part of Kejia's life has been around moving from one cosmopolitan to another, and getting influenced significantly by their unique culture. She is also interested in architecture, as she believes architecture forms the most influencing symbol for any city.

Having grown up from a multicultural environment, has encouraged Kejia to incorporate different elements into her design. As one can witness of her collection, which ranges from knitwear to 100% handmade textile, from square to curve line panels, and from special technique to traditional tailoring, Kejia's design is very much about combing the merits of different design elements into one distinctive story.