Scarcity affects humans. From love life to historical events, and till modern marketing strategy. Start from inspiration to find an alternative to deal with problematic fast fashion. In scientific research stated that the less an object available the more that people find it attractive. This can explain why we are always lured by mysterious people or limited edition in stores. During the 18th and 19th century, fabric resource was limited. People use trims, embroidery and multifunctionality to maximise garment usage, which the mindset is neglected nowadays. This collection is not really about visual but on a psychological perspective.




People are usually motivated by uncertainty due to self-perception effect, the uncertain person may always be more attractive. Uncertainty and obstacles increase the attractiveness of a person or an object, which can be explained with the psychology of scarcity principle. With blind drawing human heads and the half see-through fabric, this garment bag shape coat is the transformation from mental level theories into visuals.




Sustainability was a lifestyle back in the 18th to 19th century. From trimmings details to shapes in order to maintain fabric yardage and repair the garment as much as possible. People back in the days developed memories towards garments, which we seldom see in modern times. Inspired by the 18-19th era, this collection is combining new elements into a recreate nostagic design.




With the outer coat to create a potential unavailability which enhance people's curiosity towards the collection. And inside a a modern design collection with natural white shades and details in eye catching colour so people will focus on details. Only 3 designs were made due to pandemic.