Recently graduating from the Whitehouse Institute of Design in 2020, Madelyn Nichols is a young, experimental fashion designer/illustrator from Sydney, Australia.
High quality, ethically produced and uniquely designed couture style garments are a major focus for Madelyn Nichols Designs. Inventive fabrication techniques and innovative silhouettes are also an extremely important component to her work, as originality is pre-eminent.
Focusing on psychological connection, relation and understanding with a garment when designing a collection is a unique feature to Madelyn Nichols brand identity. Compelling inspiration studies and research, strong brand conceptualisation, innovation, experimentation and unique design features can create an emotional attachment and interdependence with the consumer - which is a key component to the brands authenticity.
Nichols strives to create sustainable, innovative and inventive luxury garment design.