Here at Fashion Crossover London, this is the first time our team has attended one of Matty Bovan's shows; and what a first show to attend! Not only was the beautiful Adwoa Aboah there at the opening of the show, but there were also various high profile models, such as Winnie Harlow, wearing his extravagant and wonderful pieces.
The star alumni of Central Saint Martins is a Senior Contributing Fashion Editor of LOVE Magazine, and has previously worked with major names such as Marc Jacobs and Miu Miu. He was also appointed for the dressing of big celebrities, such as Georgia May Jagger and Rita Ora in custom made pieces.
Matty Bovan lives in the north of England with his parents; where they have given their family home to their son and his creative needs, as he has converted the home into his own personal workshop. He deeply believes in the compelling power in his pieces being handmade, and even more, personally made by himself back in his home in York. He is completely against mass production, a factor which is finally starting to be discussed and re-examined within the fashion industry. Here at Fashion Crossover London, we also support and applaud handmade crafts. We do our best to find and promote new up-and-coming designers with a similar drive and attitude as Matty's.
The models were of course not the only standout factor within the show. We also saw a clear evolution from his past collections; now far less chav, and much more elegant and mature. This Autumn / Winter 2018 collection was a tribute to his late grandmother, who passed away last summer. She is a strong inspiration to his current work, as she was the person who first taught him the art of knitting and crocheting.
His grandmother was a perfect example of Northern English standards of smart-lady dressing, a style he wanted to primarily portray in his collection. The designs have a relatively mature style considering what we have seen in the past from Bovan. He has tailored pieces using ladylike knitted tweed jackets, skirts and trousers, which were then bent and distorted to Bovan's approval. He used tough and shredded knitted pieces with raw-edged woven and knitted panels in various colours and textures.
The star alumni of Central Saint Martins is a Senior Contributing Fashion Editor of LOVE Magazine, and has previously worked with major names such as Marc Jacobs and Miu Miu. He was also appointed for the dressing of big celebrities, such as Georgia May Jagger and Rita Ora in custom made pieces.
Matty Bovan lives in the north of England with his parents; where they have given their family home to their son and his creative needs, as he has converted the home into his own personal workshop. He deeply believes in the compelling power in his pieces being handmade, and even more, personally made by himself back in his home in York. He is completely against mass production, a factor which is finally starting to be discussed and re-examined within the fashion industry. Here at Fashion Crossover London, we also support and applaud handmade crafts. We do our best to find and promote new up-and-coming designers with a similar drive and attitude as Matty's.
The models were of course not the only standout factor within the show. We also saw a clear evolution from his past collections; now far less chav, and much more elegant and mature. This Autumn / Winter 2018 collection was a tribute to his late grandmother, who passed away last summer. She is a strong inspiration to his current work, as she was the person who first taught him the art of knitting and crocheting.
"So, it was about my grandma, this strong woman, and this North Yorkshire world of walks on the moors... We looked at some of her jackets and started tearing them to pieces,"
His grandmother was a perfect example of Northern English standards of smart-lady dressing, a style he wanted to primarily portray in his collection. The designs have a relatively mature style considering what we have seen in the past from Bovan. He has tailored pieces using ladylike knitted tweed jackets, skirts and trousers, which were then bent and distorted to Bovan's approval. He used tough and shredded knitted pieces with raw-edged woven and knitted panels in various colours and textures.
He also accessorised the looks with enormous balloon headpieces, made by the legendary hat maker Stephen Jones, which symbolised "the idea of carrying the weight of the world, and whether you're on a red carpets or an everyday sidewalk, that's something to which we can all relate."
From Matty's own words, it is apparent he is a designer who has always aimed to expand beyond the current boundary and to challenge the existing order:
"I wanted to push it further and see where I could take it. I was interested to see opulence in my world,"
"I wanted to push it further and see where I could take it. I was interested to see opulence in my world,"
Matty is a clear example of a designer who has explored high levels of creativity by focusing his collections on British traditions; also previously seen by outstanding designers such as Vivienne Westwood, Alexander McQueen, and the '80s designers Mark and Syrie.