Olga Baskakova - 'O' is a Womenswear designer based in Russia and London, who explores the notion of ‘clothing’.

During the time when she was pursuing her BA in Fashion Design Technology: Womenswear in London College of Fashion, O had always been passioned about the design and construction processes of the garments.

Her collections are stories about women. The process of creating the collections is a way of understanding herself and the women of this generation. The designer is trying to rethink the women’s clothing as an exploration of a new era, ‘the feminism era’. The design process is often driven by artworks which help her to find a new way of seeing things.