Orlanda James is a multidisciplinary creative based in London, using fashion and visual communication as a medium to interrogate the male experience and explore marginalised masculinities. Her work during her bachelors degree at Kingston School of Art challenged how masculinity is seen within disempowered youth. Her perspective on maleness is broad and nuanced, giving space to softer elements beyond the limited stereotype of fetishised toughness.

The colour palette and choice of fabric reflect the inclusion of difference. Utilitarian camouflage elements represent concealment and protection, while brighter colour blocking allows for the contrasting desire to peacock and flex. The friction between strength and vulnerability is echoed in the use of fluid but durable fabrics.

By actively recruiting real men for her graduate collection and documenting their stories as part of the presentation, the intention was to create clothes that expand the narrative and perception of healthy masculinity.