PIPATCHARA’s brand is a collaboration between Pipatchara and her sister – Jittrinee. Both have a strong passion in the world of Arts and Crafts, especially the technique of "Macramé", an aesthetic form of textile produced using knotting techniques, which was the primary inspiration for the first collection.

This debut is an example of integrating traditional and contemporary design. Such patterns require 100% hand-made work. Each of every bag is delicately made to exhibit the uniqueness of hand woven patterns, paired with well-selected quality leather to craft an art.

PIPATCHARA do not consider themselves a fashion brand, but a brand for the community.

With that being said, every single piece of PIPATCHARA is made by the local community from different parts of Thailand. They went to the Northern of Thailand to teach the group of local teachers how to knot and weave PIPATCHARA's unique patterns. PIPATCHARA have built a community to create jobs in the rural areas so that they could have jobs and earn extra income.