On the 27th April we hosted our biannual PRESS DAY AW2017 in the Oui 2 Rooms showroom in collaboration with POP PR in Central London.
At the event we were pleased to introduce our selection of designers from Mainland China, Hong Kong and South Korea. The strong diversity in the backgrounds of this line-up illustrated that London is definitely open for business on the global market and us here at Fashion Crossover are helping to build that cross-cultural bridge.
We chose the very best emerging talent and established designers who are all the way to creating global, high-end fashion brands of the future. Alvin Lam, Espiegle, Steve Jin and Wenyue Zhang are the four who showcased their latest collections in our showrooms.
Our guests were mainly fashion oriented, working on different levels within the fashion industry. Our attendees included fashion magazine editors, stylists, photographers, fashion buyers and social media influencers. Some examples of our guests included Becky Seager and Fenella Webb from Grazia Magazine, Billie Bhatia from Elle, Charlotte Davey from Harper’s Bazaar, Joshua Knight from Wonderland Magazine, Kiera Liberati from Notion Magazine and celebrity stylists such as Callum Vincent, Lia Ningiza and Calvin Opaleye. We were also lucky enough to receive a visit from Made In Chelsea’s, Daisy Robins, who particularly loved Alvin Lam’s designs.
Our drinks sponsor, Mahtay, an exciting new natural drink that blends together South American yerba mate; with coconut water and acai berries to deliver refreshing taste provided the beverages at our event. It’s no surprise that they were voted as one of the finalists for Best New Drink Product at the Natural and Organic Awards Europe 2017 as the healthy drinks were a huge hit with all of our guests.
The day was filled with inspiring stories from savvy fashionista’s, complimentary hair styling from all natural, 100% vegan brand, Color Proof and a DJ who knew how to keep you on the dancefloor.
We had a great time celebrating this incredible pool of talent at our Press Day and we can’t wait for the next one. Check out all the action from the event in the video below.