RATA is a luxury lifestyle brand founded in 2023 by designer Pratiksha Tandon in Gurugram, India, built on the philosophy of “all things beaded” and rooted in the values of craftsmanship, sustainability, and storytelling. Specializing in intricate, three-dimensional bead weaving, RATA creates handcrafted jewellery and lifestyle accessories that blur the boundaries between art and adornment. Each piece is designed from scratch - without templates or backing, using wire, thread, and high-quality glass beads, resulting in sculptural forms inspired by nature, emotion, and memory. Committed to slow fashion, the brand follows a made-to-order model to minimize waste and offers services like repairs and repurposing to extend product life and encourage mindful consumption. RATA is also dedicated to training artisans in this rare technique, fostering a collaborative, growth-oriented studio culture. With a growing international presence and features in prestigious retail spaces and events, RATA stands out in the global luxury market for its poetic design language, ethical practices, and uncompromising attention to detail, offering a quiet yet powerful alternative to fast fashion and mass production.