Seung Cho’s collection “Emotional Logic” blurs the boundaries of logic and emotion by examining the role garments play in everyday life and questions utilitarian aspects and silhouettes. Seung reinvented seemingly ordinary garments by deconstructing and reassembling them; finding new compositions, silhouettes, fit and purpose.
The collection reinterpreted the definition of “Emotional Logic” in two ways, inspired by Seung’s personal experience. The first definition is being free from restriction. When Seung was an elementary school student, she had to wear a plain button-down shirt with a navy dress, which restricted her emotions. In order to emphasize being free from restriction, the silhouettes of her collection represent the resistance of properly wearing ordinary garments by deconstructing and reassembling them. All of her garments represent the resistance of wearing the ordinary garments; for example, placket becomes sleeves, neckline becomes armhole, and sleeves become the belt.
The second definition comes from the duality between Seung’s parents. Their logical facts, such as faces, body types, and genders are different, but Seung feels like they are one. So, her parents’ daily outfit photographs are collaged into a new image. The silhouettes and color story are from the collages of Seung’s uniform and parents’ daily outfits. In terms of materials, Seung explored Bojagi method and hand-painted stripes, expressing her collection as freedom and gift to her parents.