The Nou Project is an online shop and platform that bridges the gap between art and fashion by showcasing art from contemporary artists on limited edition sneakers. The focus is based upon sustainability, high quality, and high fashion.
The Nou Project is Saudi Arabia’s first sneaker brand, breaking through the fashion norms of the region. The revolutionary brand was featured in numerous international and national media, including Harper’s Bazaar Arabia, Vogue Arabia, Arab News, The National, and HP’s “Keep Reinventing” series. Fusing the worlds of fashion and art, the brand curated a diverse selection of emerging international artists, much like an art gallery. This mix includes Shinji Murakami from Japan through to USA based Baron Von Fancy. One of the project’s first collaborations was with Rex Chouk, a Saudi artist who has recently reached critical acclaim.
Founder of the brand, Saudi born Nour Al-Tamimi’s journey began by receiving a BA of Fine Arts at Tufts University in Boston. Following this, she moved across the globe to Milan where she was awarded her master’s degree in Fashion. Al-Tamimi then realised her dynamic career path by turning her final thesis at Sotheby’s Institute of Art in New York into a fashion brand. The fusion of fashion and art is delightfully depicted through Nour’s story and finally translated in her shoes. Al-Tamimi has continued to collaborate and coordinate with artists from her extensive international network. As an artist herself, Nour states ‘I am inspired by the infinite possibilities of utilizing art as a communication tool that transcends cultural barriers. I consistently seek new ways to enrich everyday experiences through art in its’ various forms, while ensuring sustainability as a core objective/feature.’
Al-Tamimi aspires to represent Saudi Arabia by sharing her experience as a female Saudi entrepreneur in the global fashion and art industries. In 2018, she was featured in the Grazia’s Saudi Millenial Power List and is determined to continue to serve and inspire the next generation.