When was the last time you spent quality time with your mother? Mother is the most powerful and touching word in the world. She brings us life, embodies the image of a strong woman and represents selfless love and devotion.

Fashion designer Johnson Chong constantly reflects on and cherishes the time spent with his mother as he grew up and expresses his love for her through his creations. These pieces are not functional outdoor clothing as one might imagine, but reflect his personal experiences and memories, which are projected on the design details and fabric choices. They showcase the inseparable emotional bond between mother and child while highlighting the joy of motherhood.

“As a fashion and backpack designer, my design philosophy revolves around the principles of functionality, practicality, and fashion. I draw inspiration from everyday life and the beauty of nature to craft my unique urban outdoor style. By combining style with utility, I aim to create designs that cater to individuals who are seeking both fashion and functionality. With a passion for incorporating elements from nature and daily life, I strive to bring a fresh and innovative approach to my designs.”