Ye-byeol Sim is a Jewellery designer based in London and Seoul who completed MA Degree in Jewellery Design at Central Saint Martins in 2018 with a background in metal craft.

‘What or Who’ collection is designed to provoke personal narratives through jewellery. Inspired by pareidolia phenomenon, which is ‘unconsciously to create something meaningful, especially faces, in meaningless shapes’, the collection playing with abstract forms can offer recognisable faces to be worn as earrings, brooches or necklaces.

This jewellery is made for the contemporary homo narrans which mean storytellers today. Digital platform such as social media allows anyone to become an author however trivial the story is, and this brings the generation of self-expression.

This personalisable jewellery provides contemporary storytellers with a platform of creating their stories based on their unique experiences and backgrounds, which differentiates themselves from others.