
In the summer of 2019, a new name was born in the world of fashion—Apple the Human. Founded by Yixuan "Apple" Zhao, this brand wasn't just another clothing line; it was a movement, a bold challenge to the outdated norms of the fashion industry. Apple’s journey with her brand began in a uniquely personal way, with an apple tattoo inked onto her stomach—symbolic of a transformation that was just beginning. What started as playful experimentation with logos soon became a mission to break free from the old perspectives that had long dominated the industry.
But first, Apple had to break her own. The name "Apple" itself carries a story. It was in North America, where she was studying, that she decided to reinvent herself. Inspired by Steve Jobs' audacious decision to name his tech company Apple, Yixuan adopted the name with the same fearlessness. But it was a conversation with a college friend that gave birth to something more significant.
“I’m a human, not a technology company!” she’d joked, only to hear her friend reply, “Apple the Human sounds so cool!” And just like that, the name stuck, becoming the symbol of something bigger—friendship, authenticity, and the power of identity. Apple the Human is more than a brand. it’s a force for inclusivity and empowerment. From the start, Apple has been driven by a mission to shatter the narrow beauty standards that have long defined the fashion world.
Her vision? A world where fashion is accessible to everyone, no matter their gender, size, or skin condition. It’s about more than just clothes—it’s about helping people discover new identities, just as Apple found her own. Every garment is designed with care, intended to celebrate individuality & challenge societal expectations. At the core of Apple the Human lies a simple but powerful belief: inclusivity is the future. In a world where fashion has too often been exclusive and unwelcoming, Apple dares to dream of something different. Her brand embraces all people, celebrating the beauty of diversity & offering designs that make everyone feel seen & valued. For Apple, this is just the beginning. With each new collection, she pushes boundaries, exploring new ways to make fashion a space where everyone can belong. And as her brand grows, so too does her impact on customers, on the industry, & on the very concept of what fashion can be.
In APPLE THE HUMAN: DESIGNING A FASHION WORLD WITHOUT LIMITS Apple the Human is a bold step forward, not just for fashion, but for all of us who believe that style should be as diverse as the people who wear it. Through her vision, Apple is leading the charge toward a future where fashion is truly for everyone—where clothing becomes a tool for empowerment, not exclusion.
With inclusivity at its heart and originality in its soul, Apple the Human is poised to reshape the fashion landscape for good.
DISCOVER THE DESIGN PROCESS
