Yujin Chen is a menswear designer currently based in London. She launched her brand The Rune with her graduate collectionwhen she was pursuing her MA in University of Westminster.
She experimented with worn-out and faded texture, using floral print and bleach technique, putting the pattern together with irregular cut and ripped seams.
Apart from a fashion designer, Yujin is also a musician, so her design has been exploring music culture, identity and gender. She collaborated a music video clip featuring her graduate collection with a rock band ‘Naif Lips’. They set up a scene at home during this quarantine and perform a live with the iconic pieces from her collection.