Since social media is a two-edged sword, @diet-prada is in charge of the watchdog position in the fashion industry by calling out copyright infringement on Instagram. Today, @diet-prada attracted 1.6 million followers on Instagram. Today, people read the news on social media, and @diet-prada is one of the most popular fashion news sharing accounts. @diet-prada’s followers are showing their loyalty by buying merchandise on www.dietermerch.com. @diet-prada built a culture and an atmosphere in the industry from a distinct point of view.
For a work to be protected by copyright law, it must be “original.” (17 U.S.C. § 102(a)). This is an easy standard to meet, as the amount of originality required is very minimal. In Feist Publications, Inc. v. Rural Telephone Service Co., a landmark case in the field of copyright law, the Supreme Court for the first time squarely addressed the issue of the degree of creativity necessary to sustain a copyright in a compilation of factual material. The court establishes that a mere “modicum of creativity” is necessary. (Feist Publications, Inc. v Rural Telephone Service Co., Ill S Ct 1282, 1288 (1991)). Like the music, film, and book publishing industries, the fashion industry profits by repeatedly originating creative content. But unlike these industries, the fashion industry’s principal creative element - its apparel designs - is outside the domain of Intellectual Property law “and as a brief tour through any fashion magazine or department store will demonstrate, while trademarks are well protected against piracy, design copying is ubiquitous”.
According to the copyright law of the United States, “Copyright may protect elements of a garment like the patterns or prints in their textiles or other materials, but garments and accessories themselves are usually considered functional and thus unprotected. Thus, I translate the idea of US copyright law into my design by turning physical functional garments details to nonfunctional prints textile. So the prints on my design can be protected by US copyright law in order to avoid copyright infringement and translate the idea that patterns and prints design can be protected in fashion design copyright law.
In order to mimic the “knockoff” phenomenon happening in the fashion industry, the goal of her collection is to delude viewers by combining the actual construction details of physical garments with digital print construction details. In other words to “Copy” “Right”, in each look, Ziqi combine half 3D physical details with half 2D printed pixelated garment details, deliberately mimicking the actions of copying processes prevalent in the fashion industry.