Alice Callum draws from the elements of performance art, theatrical presences and art within everyday life to form a collection, which promotes the individual, the unique and the weird.

The essence of performance is seen in our daily lives, whether we perform through our clothes and appearance or hobbies and interests, each person stands within a performance of their own. The collection focuses on developing individuality and performance through textile embellishment and detail.

Focus on appliqué and beading combined with contrasting fabrics and bold colours addresses the outlandish themes and core of performance with the body as the medium.

Alice’s collection embraces the rejection of fast fashion by returning fashion to a hand created state and making pieces that centre around quality and uniqueness rather than trends and current updates.