Specialising in knitwear, CHAU•RISING seeks to redefine cashmere for a new generation, utilising bright colours and exaggerated design techniques and reposition this heritage textile for the contemporary market. In-line with the mood of the brand's target demographic and of the times, CHAU•RISING strongly advocates for sustainable practices and is pro-active in exploring how environmental protection can be furthered and put at the heart of their mission across brand message, product development and design, and manufacturing.

The design inspiration of CHAU•RISING is "uncompleted adolescence". The brand integrates the rebellious, regret, continuity and other emotional colours of adolescence into the design through bright colours and exaggerated design techniques to interpret the uncompleted adolescence.

Graduated from Beijing Institute of Fashion Technology majoring in Knitting Design, Chaoying Liu, Founder and Creative Director of CHAU•RISING, deeply knew that most of the cashmere knitted goods in the past could not meet the dressing needs of young people. Designing cashmere garments suitable for young people is her original intention to establish CHAU•RISING. The driving force of development is the industry feelings that she never gave up. The founding team would use luxurious and highest-quality fibers to create the fashionable cashmere goods which are different from the traditional, which frees the cashmere from the label of “thermal underwear” and integrate it into the fashion life.