Claire Tiplady constructs the commute with her 70s-inspired womenswear collection. The textile designer pays extreme attention to detail and that didn’t go unnoticed, her work has been published in L’Officiel, Overdue Magazine but now, she can add Harper’s Bazaar UK October Issue to that list. Woven, embroidered and printed, our Global Young Talent transforms ribbon into garments, fashion with a big bow on top!
Tell a bit about yourself, you pursued a degree in Fashion Design, and then go on to launch your own eponymous label?
I have always been a creative person, from a very young age my favourite subject was art, it allows me to look at the world differently. I am passionate about my designs; it is through my designs that I can express my confidence and creative flair. During my time at Birmingham City University, I interned at a London-based contemporary designer, Zoë Jordan. During my internship, I learnt a wide range of skills through the roles and projects I worked on, and I loved being part of the company. I was honoured to showcase my graduate collection ‘Constructing the Commute’ at the Birmingham Museum and Art Gallery as part of the University’s Internal Final Year Show and was proud to be selected to have my work exhibited on the university’s stand at the annual Graduate Fashion Week in London. This was an amazing experience and was the beginning of my brand. I have since been working on my designs, and growing my brand through my online portfolio, Instagram, and through joining Fashion Crossover London.
"Joining Fashion Crossover London, has been an amazing experience for me"
After graduating you joined Fashion Crossover London's online services as well as the PR showroom, has was this experience for you?
Joining Fashion Crossover London has been an amazing experience for me. I have been with them about a year now and the results have been far more than I ever expected from an incredible network of stylists and photographers to having my collection published in international magazines and worn by music artists. The whole team are very supportive and great to work with, as nothing is ever too much trouble and they are always there to bring new and fresh ideas to the PR side of my brand. They are inspiring with a good sense of rapport and relationship and I feel that I have become part of their community. Without joining Fashion Crossover London, my brand would not have been seen by people worldwide, it's been fantastic.
Your collection you inspired by London transportation, and the tube, how does this translate to your collection?
I was inspired by London transport from my experience living and commuting around London during my placement year. I found that, although London Underground is used by millions of people every day, they are oblivious to its character, design and detail. It connects the city as a network, yet each individual station and line has its own unique characteristics and style which enables them to stand out from the crowd. This is reflected in my collection as a key aspect; ‘Constructing the Commute’ sees each garment is able to be used as a standalone piece, but also together cohesively as a final collection.
"Constructing the Commute sees each garment is able to be used as a standalone piece, but also together cohesively as a final collection"
With your collection, you champion craftsmanship, how do this manifest itself through your design process and final garments?
Having gone to university with a textile background, I was always keen to include cross-disciplinary techniques in my graduate collection as I believe texture and details add an extra layer onto the silhouette of the garment. I decided to use ribbons as the main fabric for the majority of my collection pieces. It was kindly sponsored by a British ribbons manufacturer. Altogether my craftsmanship combines my passions for print, embroidery and textile techniques, such as weaving, with an oversized emphasis on small details of garments to create a timeless collection.
Lastly, what other plans and dreams do you have for yourself and your label?
I am currently expanding my collection, with a few exciting ideas in the pipeline, and building my brand. I am always working on my designs, I like to take inspiration from everything and everywhere as I wander around and observe nature, man-made structures and combinations of shape and pattern. My long term plan is that I am a well-known brand with a strong fashion presence, a chain of stores situated within the fashion cities of the world, and an online presence with a wide audience. I can’t wait to see what the future holds for myself and my brand.
"Altogether my craftsmanship combines my passions for print, embroidery and textile techniques, such as weaving, with an oversized emphasis on small details of garments to create a timeless collection."
Discover Claire Tiplady's full collection
Words by Lupe Baeyens