The London based Graphic and Print designer Farah Nasir. Farah Nasir brings the intricate art and rich culture of Pakistan to life through her designs. Her handwriting is feminine and detailed, with an emphasis on decorative motifs. In light of her most recent feature as part of our Global Young Talent in the October issue of Harper’s Bazaar UK, we had the pleasure of speaking to the London Metropolitan University alumna about the importance of handmade items and keeping traditions alive.
1.Tell us a bit about yourself, how did you get into print making and expand on the journey you have been through?
Ever since I can remember I wanted to work as a creative and express my ideas through illustration and visual cues. I studied Textile design at London Metropolitan University, specialising in weave and traditional print making. During my internships at print studios I had the opportunity to learn various aspects of the fashion and print industry, and having my designs sold to well-known brands such as H&M, Vero Moda, Miss Etam, Amanda Wakeley, etc. My most recent collection is the most personal one yet.
"Ever since I can remember I wanted to work as a creative and express my ideas through illustration and visual cues."
2. What stands out about your collection, is the femininity of your prints, what is
the story behind this and what other inspiration sources did you rely on?
Growing up as a British-Pakistani, I have always felt a strong link to my ethnicity and have been fascinated about the culture in all its entirety. This collection was inspired by the wake of Islam in South constituency of Asia in 712 C.E which brought new ways of life with new principles and equality for all. I wanted to capture the history in all its glory and pay homage to a huge turning point for my homeland. That is the reason why I decided to place my prints on scarves as it is a timeless accessory.
3. You have joined both our PR as well as our Online services, how has this
experience been for you?
I have been able to learn a lot and discover my style through this experience. With the feedback from the team it’s easier to recognise what designs and products are working well with the clients. Since joining, I have been able to dedicate more time to my work and building my brand at my own pace.
"Since joining, I have been able to dedicate more time to my work and building my brand at my own pace."
4. With your collection, you champion craftsmanship, how does it this manifest
itself in your final collection?
The pattern and details within my subject matter are the first elements that attract me to an object. I take inspiration from handmade items and used that in my work. Artisans are what keeping the traditions alive as well as running the community and I would like to keep their spirits alive within my collection.
5. Lastly, what other plans and dreams do you have for yourself and your label?
As a print designer I would like to continue on to creating my own prints for my brand as well as collaborating with other like-minded brands and designers if the opportunity arises. I plan to expand my collection and add more items gradually.
"As a print designer I would like to continue on to creating my own prints for my brand as well as collaborating with other like-minded brands and designers if the opportunity arises."
Discover Farah Nasir's full collection
Words by Reka Dala