Aoi Niikuni’s genderless brand concept is ‘PLUS WIT’. The idea is for each and every consumer to feel comfortable wearing the designs. Aoi has an interest dealing with an unsubstantial. That ambiguity attracted Aoi to set this season theme collection. We had a pleasure to talk to recently featured in the June Harper’s Bazaar UK designer. To discover more read the whole interview below!
You are designing beautiful garments with dominant concept ‘PLUS WIT’, could you please tell us a bit more about the theme?
PLUS WIT collection theme stands for the ordinary clothes with some small trick. Moreover, it’s important that it is not too eccentric. The idea for each and every person wearing my clothes is to feel joy.
Could you tell us why you wanted to become a fashion designer in the first place?
Originally, I’ve always wanted to do the work of making something myself. Among other things, fashion turned out to be the most suitable art field for me. In addition, I’m designing my collection very much depending on my own aesthetic doing pieces I would actually want to wear myself.
I’m designing my collection very much depending on my own aesthetic doing pieces I would actually want to wear myself.
You said you love wearing your own pieces, would you mind telling us what is your main inspiration while creating?
I’m inspired with imaginations which come to mind while looking at clothes, taking a bath and trying to sleep. I always take a note of something which comes to mind right away.
It is one of the mathematical concept, but that existence definition is in academic sources at present
Would you mind telling us what made you decide on the ‘intersection’ theme?
I’ve had an interest in choosing an unsubstantial thing for theme for a while. It is one of the mathematical concept, but that existence definition is in academic sources at present. That ambiguity attracted me, so I decided to set it as this season theme. Even if you say intersection in one word, it has various meanings. For example, a graph, a name of a thing likes Junction, and we can name a communication among us as intersection too.
What are your plans for the future? Are they connected with fashion anyhow?
First, I’m planning a joint exhibition with technical collage students in March. After that, I wanted to continue working and developing my brand while doing the work related to fashion at least for a couple of years.
That ambiguity attracted me, so I decided to set it as this season theme.
Discover Aoi Niikuni full collection
Words by Katarzyna Korcz